Caterpillar has announced its machines are to have a fresh new look, with its original graphic design, known as 鈥楶ower Edge鈥� being replaced by 鈥楥at Modern Hex鈥�.

The company said its Cat Modern Hex design would combine its traditional trademark and product model names with a bold, three-dimensional red hexagon and grille pattern. The red colour is said to be a throwback to the graphics used on the company鈥檚 first-ever crawler tractors in 1925.

The new branding was designed by the Caterpillar Industrial Design Group.

Ed Stembridge, product identity manager, said, 鈥淥ur goal was to create something with a premium look and feel. When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market.鈥�

The company said it would have its whole product line updated to the new branding by 2020.