Choose the original
07 March 2008
There is evidence to suggest that the use of ‘pirate' spare parts is on the rise in the construction equipment industry. This is of course a concern for CECE and its members because it represents a direct loss of revenue.
However, CECE is concerned that equipment owners are creating problems for themselves by using ‘cheap' non-original parts that result in expensive equipment failures. The price of these components might be low, but this is a false economy.
These issues are being highlighted by a new campaign � ‘Choose the Original Choose Success', which was developed by the German CECE member VDMA, and which is now being rolled-out across Europe. Leaflets, posters, information and other campaign materials are available on the CECE website,
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