The European Rental Association (ERA) has announced plans to organise a 鈥楨uropean Rental Week鈥� to promote equipment rental across Europe.

The first Week - which ERA plans to make an annual event - will take place from 9 to 15 October with the theme 鈥業nvesting in People鈥�. The event aims to coordinate promotional activities from rental companies to improve the attractiveness of the industry, raise awareness of the rental concept, and promote rental as a sustainable, cost-effective solution.

The logo for the first European Rental Week, being organised by the European Rental Association. (Image: ERA)

The focus this year, in addition to the wider aims of the campaign, will be on the promotion of employment opportunities in the industry.

Michel Petitjean, Secretary General of ERA, said: 鈥淲e are very excited to announce European Rental Week as it is the perfect opportunity to coordinate the promotion of our industry not just within countries, but across the European continent.  We can have a bigger voice and a bigger impact by acting together.

鈥淲e are optimistic that European Rental Week will be an annual fixture in the calendars of rental companies and associations, helping us to learn from each other and strengthening our industry to the benefit of all.鈥�

ERA is now developing a European Rental Week website before formally launching the event at the ERA Convention on 7 and 8 June in Maastricht, the Netherlands.

The idea for the European Rental Week was developed in collaboration with ERA鈥檚 National Association and Promotion Committees.

Activities within different countries will be coordinated and promoted by the national rental associations within the gyuidelines of the European Rental Week. For more information and to get involved, contact the ERA team at era@erarental.org.