Gearflow co-founders Ben Preston (left) and Luke Powers. (Photo: Gearflow)

Online parts platform Gearflow has secured US$5.5 million of investment to help it grow. 

A recent funding round saw the US-based company secure investment from a group led by Brick & Mortar Ventures (BMV), a venture capital firm focused on 鈥渆merging technology that improves the construction industry鈥�.

BMV along with Alumni Ventures and Gearflow鈥檚 existing investors - Newark Venture Partners, Watchfire Ventures, and Liquid2 Ventures - are providing the funds.

The investment will be used to further develop Gearflow for the entire heavy equipment parts supply chain, including equipment owners, dealers, distributors, and OEMs.

Luke Powers, CEO and founder of Gearflow, said, 鈥淎t Gearflow, we鈥檙e helping construction equipment fleet managers break free from the madness around parts.  

鈥淭he staggering costs of downtime due to limited supplier access, manual parts sourcing, and human error are crippling productivity in construction.

鈥淲e believe mixed equipment fleets can control the chaos and operate more efficiently with a digital experience that鈥檚 designed to work seamlessly within the current ecosystem of end users, distributors, and manufacturers.鈥�

The Gearflow platform will be expanded for users of heavy equipment. (Photo: Gearflow)

Gearflow said its digital platform, which currently has almost 4,000 users, consolidates 鈥渁ll communications, invoicing, and costs鈥� for managing mixed fleets into a single 鈥減latform that supports automated parts requests to existing and alternative vendors鈥�.

Incorporating live messaging, order management and real-time repair and maintenance reports, the online platform brings together equipment owners, distributors and manufacturers. 

Current users of the web service including contractors, rental companies, energy/utility fleets, government fleets and service shops.

Darren Bechtel, founder and managing director of BMV, said, 鈥淭he intuitive and purpose-built platform allows all of the stakeholders in the supply chain to focus on growing their businesses and the things they do best.

鈥淲e are thrilled to invest in Gearflow and help them on their mission to connect the global parts supply chain for heavy equipment.鈥�