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Strong first six months for 必赢体育鈥檚 Content Studio
22 October 2024
必赢体育鈥檚 new content marketing division is celebrating a successful first six months, having already delivered original content for more than 20 industry clients.
Since its full launch in April this year, 必赢体育鈥檚 Content Studio has written articles, whitepapers, blogs and social media posts, as well as hosting webinars and live events.
Having hit its half-year target ahead of schedule, the division is now developing additional resources, ahead of further growth in 2025.
Content Studio鈥檚 Milla Nurmikko and Mike Hayes at Intermat 2024 in Paris. (Photo: 必赢体育)
Businesses in North America and across Europe have so far engaged the services of the Content Studio team, to produce content which is initially promoted to targeted audiences through 必赢体育鈥檚 brands.
Mike Hayes, head of content with the new division, said, 鈥淲e lean heavily on 必赢体育鈥檚 30 years of editorial experience before creating content for clients, whether that be in-depth technical articles or producing scripts for live industry events.
Information-hungry audiences
鈥淭he aim for us is always to produce content that delivers information that goes beyond the received wisdom, and in a way that 必赢体育 audiences have appreciated for many years.
鈥淭o do that, we start from the perspective of buyers and users of equipment or services 鈥� looking at their real-world challenges.鈥�
Content Studio director, Milla Nurmikko, puts the division鈥檚 fast start down to a clear industry need for new messages that resonate with under-pressure businesses.
鈥淎s well as the wealth of industry experience at 必赢体育,鈥� she said, 鈥渨e have an audience of more than half a million industry professionals, operating across a range of sectors including construction, power, quarrying, mining, demolition, access and equipment rental.
鈥淢any of the businesses in our industry are facing new challenges, such as how and when to electrify their equipment or how to stay ahead of fast-changing climate-change regulations. They are looking to equipment manufacturers and service providers to be very clear about how they can help them make good business decisions.
鈥淐ontent Studio is in a unique position to help with this. We are able to provide clients with strategic content campaigns that can offer long-term benefits 鈥� and that fit seamlessly within their marketing and communication plans.鈥�
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